It has a unique combination of flexibility, reliability, performance, ease-of-use and installation, all with a distinctive visual appeal. The optional, integrated three-stripe, ergonomically-placed magnetic stripe reader (MSR) is incorporated into the monitor housing and is positioned ergonomically on the top, right corner so that the user can swipe the card flat with a natural action. The MSR also reads the third data stripe, normally reserved for applications such as customer loyalty programs. The USB version has an internal USB hub so that a single USB connection/cable carries both the touch interface signal and the MSR data. Available with a choice of touch technologies, the ET1725L is targeted toward applications that require the use of credit/debit cards, loyalty cards, and other card transactions.